Acting Up Downtown
The leading man, the protagonist, the lovable rogue...the Calibre man was "acting the part".
New York, the city that never sleeps. Home of the yellow taxi, central park, Wall St, bright lights & skyscrapers...for Autumn Winter 2013, Calibre brought you “Acting Up Downtown”.
Dressed by Calibre...
Tim Draxl, Daniel MacPherson, James Tobin, Danny Clayton, DJ Andy Murphy & DJ Jorj, Matt Mitcham, Eamon Sullivan, Jason Dundas, Darren McMullen, Scott Tweedie, Alex Dimitriades, Ilan Kidron (The Potbelleez), Hamish & Andy, Eric Bana...
Style Up Not Down
Summer 2012 launched with an Australian first: a shop-able fashion film. It allowed you to click, pause and shop each item on calibre.com.au.
Winter 2012 sees the return to elegance, cleanly cut tailoring with a contemporary edge. Shot in the historical lift of the Manchester Unity building in Melbourne we see snapshots of our Calibre man captured on different days. Whether he is off to work, out for the night, you never know what will happen or what floor he will land on. Regardless of the destination, the Calibre man always arrives looking sharp, tailored and the epitome of dapper!
Introducing the MAN OF CALIBRE...
A call for ‘men about town' to get creative, get stylish and become A MAN OF CALIBRE.
The campaign launched with four hero guys - Vincent Fantauzzo, Leo Terrando, Jesse Feldy and Andy Murphy.